Pengaruh Orientasi Lingkungan Bisnis, Perilaku Inovatif, Pemilihan Lokasi dan Harga Bahan Baku terhadap Keberlangsungan Usaha Pedagang Kaki Lima

Authors

  • Syahril Wahyudi
  • Nurdiana Nurdiana
  • Muhammad Hasan
  • M. Ihsan Said
  • Mustari Mustari

Abstract

Penelitian ini bertujuan untuk mengetahui lebih lanjut mengenai “Pengaruh Orientasi Lingkungan Perusahaan, Perilaku Inovatif, Pemilihan Lokasi, dan Harga Bahan Baku Terhadap Keberlanjutan Usaha Pedagang Kaki Lima di Kabupaten Bone-Bone”. Untuk memperoleh data primer penelitian ini, kuesioner dikirimkan kepada 50 pedagang kaki lima di wilayah Kabupaten Bone-Bone. Analisis regresi linier berganda yang digunakan dalam analisis penelitian ini dilakukan dengan menggunakan program SPSS. Hasil penelitian menunjukkan bahwa orientasi lingkungan perusahaan, perilaku inovasi, pilihan lokasi, dan harga bahan baku semuanya mempunyai pengaruh positif dan signifikan terhadap kelangsungan hidup perusahaan.

 Kata kunci: Orientasi Lingkungan Bisnis, Perilaku Inovatif, Pemilihan Lokasi, Harga Bahan Baku, Keberlangsungan Usaha

Downloads

Published

2024-10-29

Issue

Vol. 19 No. 2 (2024): AKSES: JURNAL EKONOMI DAN BISNIS

Section

Articles

License

Authors who publish with this journal agree to the following terms: Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). Open Access Policy