The Influence of Entrepreneurial Interest, Business Motivation and Business Capital on The Success of Food and Beverage Businesses

Authors

  • Fidyah Yuli Ernawati
  • Cahyani Tunggal Sari
  • Arini Novandalina

Abstract

This study aims to determine the influence of interest on business success, determine the influence of motivation on business success, and the influence of business capital on the success of food and beverage business actors in the city of Semarang. The population in this study is all food and beverage business actors in the city of Semarang. The number of samples was obtained as many as 120 food and beverage business actors in the city of Semarang. The research methods used are descriptive analysis methods, statistical analysis methods consisting of multiple linear regression analysis, partial significant testing (t-test) and coefficient of determination testing (R2). The results showed that there was a significant positive influence between entrepreneurial interest (X1), entrepreneurial motivation (X2) and business capital (X3) on business success (Y). The advice in this study is the importance of supervisors to increase interest, motivation, and business capital. This is done so that employee morale can increase. For example, by providing bonuses for employees who have motivation. In addition, it is necessary to strictly assess the work environment and work communication in order to obtain an evaluation of whether this work environment and work communication are conducive in accordance with the work results of employees.

Keywords: Entrepreneurial Interest, Business Motivation, Business Capital

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Published

2024-10-29

Issue

Vol. 19 No. 2 (2024): AKSES: JURNAL EKONOMI DAN BISNIS

Section

Articles

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