Main Article Content
Abstract
This research aims to determine: (1) lexicographic preference of
organic and non-organic rice consumption; and (2) factors influence
lexicographic preference.
Sragen was chosen as location of this research since Sragen is one of
organic rice producer in Indonesia. Descriptive analytic method was
applied by implementing purposive sampling to get 126 consumers as
respondents in this research. Multinomial logistic model was implemented
to determine factors influences of lexicographic preference. Reference
category is lexicographic preference of non-organic rice.
Result of research of show that influence lexicographic preference in
consumption of labeled organic rice and unlabeled organic rice are hedonic
price of rice, pesticides residual, and consumer motivation. Â
Key Words:Â Â Organic Rice, Lexicographic Preference, Consumption
organic and non-organic rice consumption; and (2) factors influence
lexicographic preference.
Sragen was chosen as location of this research since Sragen is one of
organic rice producer in Indonesia. Descriptive analytic method was
applied by implementing purposive sampling to get 126 consumers as
respondents in this research. Multinomial logistic model was implemented
to determine factors influences of lexicographic preference. Reference
category is lexicographic preference of non-organic rice.
Result of research of show that influence lexicographic preference in
consumption of labeled organic rice and unlabeled organic rice are hedonic
price of rice, pesticides residual, and consumer motivation. Â
Key Words:Â Â Organic Rice, Lexicographic Preference, Consumption