Article Sidebar

Submitted
May 17, 2022
Published
October 28, 2022
Download
PDF:123-135
Statistic
Read Counter : 912 Download : 0

Main Article Content

Abstract

Obstacles marketing activities for agricultural commodities especially aspect of marketing efficiency is unstable price, many marketing agencies and disproportionate marketing costs and profits between agency. This study aims to analyze pattern of marketing channels, marketing efficiency and factors that affect the efficiency. The research location is in Kopeng Village and Batur Village Getasan District, Semarang Regency. The research was conducted in January-February 2022. The research used survey method and the location was chosen deliberately. The sampling technique at the farmer by quota sampling totaling 40 people and snowball sampling at the marketing agency totaling 18 people. The research used primary data and secondary data. The data analysis method used descriptive quantitative methods and statistical analysis (one sample t-test and multiple linear regression). The results of the potato marketing channel in Getasan District are 4 channels, with each marketing margin of pattern I IDR 3,847/kg, pattern II IDR 2,250/kg, pattern III IDR 4,155/kg and pattern IV IDR 4,220/kg, while the farmer's share values were respectively: 63% for pattern I, 79% for pattern II, 62% for pattern III and 61% for pattern IV. Potato marketing in Getasan District is efficient. The results of one sample t-test is a significant difference between the value of marketing efficiency (0.000 <0.05) with the standard of marketing efficiency. Simultaneously, the producer price, consumer price, marketing cost, marketing channel pattern, and sales volume have a very significant effect (p<0.01) on marketing efficiency. Partially, the producer price and consumer price have a very significant effect on marketing efficiency.

Keywords: efficiency, marketing, potato

Article Details

Author Biography

Putri Rofaida Azizatul Muniroh, Universitas Diponegoro

Program Studi Agribisnis

References

  1. Amin, M. M., M. Harisudin dan Setyowati. (2016). “Analisis Marjin Pemasaran Temulawak di Kabupaten Wonogiriâ€. Jurnal AGRISTA Vol 4. No.3 2016 Hal 550-559.
  2. Annisa, I., R. W. Asmarantaka dan R. Nurmalina. (2018). “Efisiensi Pemasaran Bawang Merah (Kasus: Kabupaten Brebes, Provinsi Jawa Tengah)†Jurnal MIX: JURNAL ILMIAH MANAJEMEN Vol 8. No.2 2018 Hal 254-271.
  3. Apurwanti, D., S. Rahayu dan H. Irianto. (2020). “Analisis Efisiensi Rantai Pasok Bawang Merah di Kabupaten Bantul†Jurnal Pangan Vol 29. No.1 2020 Hal 1-12.
  4. Ayomi, N. M. S., B. M. Setiawan dan W. Roessali. (2020). “Analisis Fluktuasi Elastisitas Transmisi Harga Kentang di Kabupaten Magelang†Jurnal Litbang Jateng Vol 18. No.2 2020 Hal 159-166.
  5. BPS. (2019). Statistik Pertanian Hortikultura Kabupaten Semarang 2017-2018. Badan Pusat Statistik Kabupaten Semarang.
  6. Elisa, Hadayani, dan Effendy. (2016). “Analisis Pemasaran Usahatani Tomat Kelurahan Boyaoge Kecamatan Tatanga Kota Palu†Jurnal Agroland Vol 23. No.1 2016 Hal 77-85.
  7. Erzal, M. F., Taslim dan A. S. Masdar. (2015). “Analisis Saluran, Margin, dan Efisiensi Pemasaran Itik Lokal Pedaging†Ejournal Unpad Vol 2. No.1 2015 Hal 1-12.
  8. Hasanuddin, A., M. Said dan M. Ruslan. (2020). “Pengaruh Saluran Distribusi, Biaya Pemasaran Dan Volume Penjualan Terhadap Pendapatan Petani Kentang di Kabupaten Gowa Sulawesi Selatan†Jurnal Business and Management Vol 3. No.1 2020 Hal 1-10.
  9. Kinding, D. N., dan Suwali. (2021). “Analisis Pemasaran Kentang di Kecamatan Karangreja Kabupaten Purbalingga Jawa Tengah†Jurnal Hexagro Vol 5. No.2 2021 Hal 89-101.
  10. Latifa, D., F. Tanjung dan R. Sari. (2020). “Analisis Efisiensi Pemasaran Kubis di Kecamatan Kayu Aro Kabupaten Kerinci Provinsi Jambi†Jurnal Agribusiness and Community Empowerment Vol 3. No.2 2020 Hal 71-82.
  11. Muslim, C., dan V Darwis. (2012). “Keragaan Kedelai Nasional Dan Analisis Farmer Share Serta Efisiensi Saluran Pemasaran Kedelai di Kabupaten Cianjurâ€. Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 9. No.1 2012 Hal 1-11.
  12. Primyastanto, M. 2011. Manajemen Agribisnis. UB Press, Malang.
  13. Rahmah, S. A., dan E. Wulandari. (2021). “Analisis Pendapatan Petani Kentang dan Faktor-Faktor yang Berhubungan dengan Pendapatan Kentang di Kecamatan Pangalengan, Kabupaten Bandungâ€. Jurnal Ekonomi Pertanian dan Agribisnis Vol 5. No.1 2021 Hal 1-15.
  14. Ratnasari, M., R. Hartadi, D. Julian dan A. Ridjal. (2016). “Analisis Pemasaran Dan Strategi Pengembangan Usahatani Kubis di Desa Sumberjo Kecamatan Ambulu Kabupaten Jemberâ€. Agritrop : Jurnal Ilmu-Ilmu Pertanian Vol 14. No.1 2016 Hal 66-79.
  15. Purba, Y. O. (2016). “Analisis Rantai Pasok Kubis di Kabupaten Simalungun, Sumatera Utaraâ€. Jurnal Methodagro Vol 2. No.2 2016 Hal 11-20.
  16. Ruauw, E. (2015). “Kajian Distribusi Pangan Pokok Beras di Kabupaten Kepulauan Talaudâ€. Jurnal Agri-Sosioekonomi Vol 11. No.1 2015 Hal 58-68.
  17. Sinaga, V. (2014). Analisis Rantai Nilai Pemasaran Kentang Granola di Kecamatan Pangalengan, Kabupaten Bandung, Jawa Barat. Skripsi. Institut Pertanian Bogor.
  18. Suratiyah, K. (2015). Ilmu Usaha Tani (Edisi Revisi). Penebar Swadaya, Surabaya.
  19. Tawarniate, M. Van, S. Sofyan dan E. Susanti. (2017). “Analisis Pemasaran Kentang di Kecamatan Bukit Kabupaten Bener Meriah†Jurnal Ilmiah Mahasiswa Pertanian Vol 2. No.1 2017 Hal 31-38.
  20. Yogi, dan S. Ratnaningtyas. (2020). Pengantar Ekonomi Pertanian. ITB Press, Bandung.