Article Sidebar

Submitted
7 December 2020
Published
7 December 2020
Download
PDF
Statistic
Read Counter : 592 Download : 0

Main Article Content

Abstract

Abstract Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes†Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes†campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.

Keywords

Persuasive Communication Persuasion Techniques Health Campaigns Ministry of Health

Article Details

References

  1. Buku dan Artikel di Dalam Jurnal:
  2. Bakry, U. S. (2016). Metode Penelitian Hubungan Internasional. Yogyakarta: Pustaka Pelajar, 14.
  3. Chikombero, Pamela M. (2004). An Analysis and Interpretation of Televised Anti-HIV/ AIDS Public Service Announcements in Zimbabwe. Disertasi pada College of Communication and Information of Kent State University Ohio
  4. Creswell, J. W. (2014). A concise introduction to mixed methods research. SAGE publications.
  5. Daymon, C., & Holloway, I. (2011). The nature and usefulness of qualitative research for public relations and marketing communications. Qualitative research methods in public relations and marketing communications, 2.
  6. De Vocht, Melanie, Verolien Cauberghe, Benedikt Sas dan Mieke Uyttendaele. (2013). Analyzing Consumers’ Reactions to News Coverage of the 2011 Escherichia Coli O104:H4 Outbreak, Using the EPPM. Journal of Food Protection 76 (3): 473-481.
  7. Denzin , N. K., & Lincoln, Y. S. (2011). The Sage Handbook of Qualitative Research (3rd ed.). Thousand Oaks, Calivornia: SAGE Publication, Inc. Retrieved from https://books.google.co.id/books?id=AIRpMHgBYqIC&printsec=frontcover&dq=paradigm+The+SAGE+Handbook+of+Qualitative+Research&hl=id&sa=X&ved=0ahUKEwjQpOCd2-XhAhUP2o8KHRGCBAIQ6wEIMzAB#v=onepage&q=paradigm%20The%20SAGE%2Handbook%20of%20Qualitative%20Research&amp
  8. Duong, Jeffrey, Anne Sawyer, Matthew Hayat dan Linda Rose. (2009). An Application of the EPPM to Understand First Respondersʼ Attitudes toward Assisting Individuals with Serious Mental Illness. Johns Hopkins Blommberg School of Public Health and John Hopkins School of Nursing.
  9. Duong, Jeffrey dan Catherine P. Bradshaw. (2013). Using the EPPM to Examine Teachers’ Likelihood of Intervening in Bullying. Journal of School Health 83 (6):422-429.
  10. Hasrullah. (2009). Demam Konflik Poso (2nd ed.). Jakarta: PT Gramedia Pustaka Utama.
  11. Kotler, P., & Roberto, E. L. (1989). Social marketing: Strategies for changing public behavior.
  12. Kriyantono, R. (2015). Public Relations, Issue & Crisis Management. Jakarta: Prenadamedia Group.
  13. Larson, Charles U. (2004). Persuasion: Reflection and Responsibility. 10Th Edition. Canada: Wadsworth.
  14. Lilleker, D. G. (2006). Key concepts in political communication. Sage.
  15. Love, Brad. (2009). News Media, Individuallevel Traits, and Behavior Change in Fear Appeal Research. Disertasi pada Media and Information Studies Michigan State University, Michigan.
  16. Lune, H., & Berg, B. L. (2017). Qualitative Research Methods for the Social Sciences (Ninth edit). Essex: Pearson.
  17. Maykut, P. S., & Morehouse, R. (1994). Beginning qualitative research: A philosophic and practical guide (Vol. 6). Psychology Press.
  18. Millar, G. dan Jeremy A. Houska. (2007). Masculinity and Intention to Perform Health Behaviors: The Effectiveness of Fear Control Arguments. Journal of Behavioral Medicine 30: 403-409.
  19. Perloff, Richard M. (2010). The Dynamics of Persuasion: Communication and Attitudes
  20. in the 21st Century. Fourth Edition. London: Routledge.
  21. Venus, Antar. 2004. Manajemen Kampanye. Bandung: Simbiosa Reksatama Media.
  22. Wengraf, T. (2001). Qualitative Research Interviewing: Biographic Narrative and Semi-Structured . London: SAGE Publication, Inc.
  23. Witte, Kim. (1993). Message and Conceptual Confounds in Fear appeals: The Role of Threat, Fear, and Efficacy. The Southern Communication Journal 58 (2): 147- 155.
  24. Witte, Kim. (1998). Fear as Motivator, Fear as Inhibitor: Using the Extended Parallel Process Model to Explain Fear appeal Successes and Failures. Peter A. Andersen dan Laura K. Guerrero (Eds.). Handbook of Communication and Emotion: Research, Theory, Applications, and Context. San Diego: Academic Press.
  25. Witte, Kim dan Mike Allen. (2000). A Meta-Analysis of Fear appeals: Implications for Effective Public Health Campaigns. Health Education and Behavior 27 (5): 591-6.
  26. Ruslan, Rosady. 2005. Kiat dan Strategi Kampanye Public Relation.Jakarta: Rajawali Pers.Ruslan, Rosady. 2008.
  27. Kiat dan Strategi Kampanye Public Relation. Jakarta: Rajawali Pers.Ruslan, Rosady. 2017.
  28. Metode Penelitian Public Relation dan Komunikasi.Jakarta: PT Raja Grafindo Persada.Stephen W. Littlejohn & Karen Foss 2009. Teori Komunikasi.Jakarta: Salemba Humanika.
  29. Moleong, L. J. (2001). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosda karya.
  30. Neuman, W. Lawrence. (2014). Social Research Methods: Qualitative and Quantitative Approaches. Seventh Edition. London: Pearson Education.
  31. Patton, M. Q. (2014). Qualitative research & evaluation methods: Integrating theory and practice. Sage publications.
  32. Permatasari, Y., Bernadette, S., & Kusumawardhana, I. (2019). Studi Persuasi : Analisis Terhadap Kampanye Kementerian Kesehatan “ Cegah , Obati , Lawan. Populis, 4(8), 1273–1288.
  33. Pfau, M., & Parrot, R. (1993). Persuasive Communication Campaign Massachussets. Allyn dan Bacon.
  34. Yin, R. K. (2009). Case Study Research: Design and Methods. California: SAGE Publications, Inc.
  35. Yusuf, A. M. (2014). Metodologi Penelitian Kuantitatif, Kualitatif & Penelitian Gabungan. Jakarta: Prenadamedia Group.
  36. Sumber Internet:
  37. Kampanye Peningkatan Kesadaran Terhadap Diabetes Digiatkan - Lifestyle Bisnis.com. (n.d.). Retrieved June 25, 2020, from https://lifestyle.bisnis.com/read/20191126/106/1174586/kampanye-peningkatan-kesadaran-terhadap-diabetes-digiatkan
  38. Kementerian Kesehatan Republik Indonesia. (n.d.). Retrieved June 29, 2020, from https://www.kemkes.go.id/article/view/18112700001/indonesia-tangani-diabetes-melalui-pemberdayaan-masyarakat.html
  39. Penetrasi Internet di Indonesia Capai 64 Persen. (n.d.). Retrieved June 30, 2020, from https://tekno.kompas.com/read/2020/02/20/14090017/penetrasi-internet-di-indonesia-capai-64-persen
  40. Strategi Pencegahan dan Pengendalian PTM di Indonesia - Direktorat P2PTM. (n.d.). Retrieved June 29, 2020, from http://p2ptm.kemkes.go.id/profil-p2ptm/latar-belakang/strategi-pencegahan-dan-pengendalian-ptm-di-indonesia
  41. Youtube, Medsos No. 1 di Indonesia - Infografik Katadata.co.id. (n.d.). Retrieved June 30, 2020, from https://katadata.co.id/infografik/2019/03/06/youtube-medsos-no-1-di-indonesia