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Abstract
The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model..
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References
- Cutlip, S., Center, S., & Broom, G, Effective Public Relations, Jakarta: Prenada Media, 2011.
- Elvinaro, Aldianto & Soemirat, Soleh, Dasar-Dasar Public Relation, Bandung: PT. Remaja Rosdakarya, 2003.
- Effendy, O. U., Hubungan Masyarakat: Suatu Studi Komunikologis, Bandung: PT Remaja Rosdakarya, 2006.
- Gregory, A. (Ed.), Public Relations in Practice, UK: Kogan Page Publishers, 2004.
- Nopitasari, D., & Rostyaningsih, D., Implementasi ProgramPemberdayaan AlternatifMasyarakat Perkotaan Pada Kawasan Rentan Narkoba di Kampung Pertanian Jakarta Timur. Journal Of Public Policy And Management Review, 6(2)., 2017.
- http://marefateadyan.nashriyat.ir/node/150
- Naskah Cetak Biru Pemberdayaan Masyarakat. (n.d.). retrieved July 7, 2020 from https://bnn.go.id/konten/unggahan/2019/10/blue-print-dayamas-BNN.pdf
- Nawawi & Martini, Metode Penelitian Bidang Sosial, Yogyakarta, Gajah Mada University Press, 2003.
- Ruslan, Rosady, Kiat dan Strategi Kampanye Public Relation, Jakarta: Penerbit PT. Raja Grafindo Persada, 2005.
- Sulistyaningtyas, I. D. 2010. Riset sebagai Ujung Tombak Keberhasilan Program Public Relations.Jurnal Ilmu Komunikasi, 7(2). DOI: https://doi.org/10.24002/jik.v7i2.190
- Walter K. Lindenmann, Walter K. Research, Evaluation and Measurement: A National Perspective' in "Public Relations Review", 16 (2): 3-24, 1990.
- Widagdo, H.P., Wawancara Pribadi, Jakarta, 2021.
- Siagian, A., Wawancara Pribadi, Jakarta, 2021.
- Waripintoko, W., Wawancara Pribadi, Jakarta, 2021.
- Prakoso, O.S., Wawancara Pribadi, Jakarta, 2021.
References
Cutlip, S., Center, S., & Broom, G, Effective Public Relations, Jakarta: Prenada Media, 2011.
Elvinaro, Aldianto & Soemirat, Soleh, Dasar-Dasar Public Relation, Bandung: PT. Remaja Rosdakarya, 2003.
Effendy, O. U., Hubungan Masyarakat: Suatu Studi Komunikologis, Bandung: PT Remaja Rosdakarya, 2006.
Gregory, A. (Ed.), Public Relations in Practice, UK: Kogan Page Publishers, 2004.
Nopitasari, D., & Rostyaningsih, D., Implementasi ProgramPemberdayaan AlternatifMasyarakat Perkotaan Pada Kawasan Rentan Narkoba di Kampung Pertanian Jakarta Timur. Journal Of Public Policy And Management Review, 6(2)., 2017.
http://marefateadyan.nashriyat.ir/node/150
Naskah Cetak Biru Pemberdayaan Masyarakat. (n.d.). retrieved July 7, 2020 from https://bnn.go.id/konten/unggahan/2019/10/blue-print-dayamas-BNN.pdf
Nawawi & Martini, Metode Penelitian Bidang Sosial, Yogyakarta, Gajah Mada University Press, 2003.
Ruslan, Rosady, Kiat dan Strategi Kampanye Public Relation, Jakarta: Penerbit PT. Raja Grafindo Persada, 2005.
Sulistyaningtyas, I. D. 2010. Riset sebagai Ujung Tombak Keberhasilan Program Public Relations.Jurnal Ilmu Komunikasi, 7(2). DOI: https://doi.org/10.24002/jik.v7i2.190
Walter K. Lindenmann, Walter K. Research, Evaluation and Measurement: A National Perspective' in "Public Relations Review", 16 (2): 3-24, 1990.
Widagdo, H.P., Wawancara Pribadi, Jakarta, 2021.
Siagian, A., Wawancara Pribadi, Jakarta, 2021.
Waripintoko, W., Wawancara Pribadi, Jakarta, 2021.
Prakoso, O.S., Wawancara Pribadi, Jakarta, 2021.