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Submitted
21 June 2023
Published
17 July 2023
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Abstract

E-commerce menjadi isu menarik dalam dinamika ekonomi politik tidak hanya di level internasional, tetapi juga di level regional, bahkan nasional. ASEAN merespons perkembangan e-commerce melalui kerja sama maupun kesepakatan yang dapat membantu negara anggota untuk dapat memanfaatkan e-commerce yang mendorong pertumbuhan ekonomi. UMKM sebagai salah satu tulang punggung ekonomi di beberapa negara anggota ASEAN dihadapkan dengan sejumlah peluang maupun tantangan terkait dengan e-commerce. Oleh karena itu, penelitian ini bertujuan untuk memberikan gambaran perkembangan e-commerce serta peluang dan tantangan UMKM di Indonesia, Malaysia, dan Thailand. Wawancara dengan pelaku UMKM di Indonesia serta studi dokumen dari artikel jurnal serta artikel dari internet menjadi teknik pengumpulan data dalam penelitian ini. Penelitian ini menemukan bahwa UMKM di Indonesia, Malaysia, dan Thailand memiliki sejumlah peluang dengan hadirnya e-commerce. Namun demikian, tantangan terkait teknologi dan kapasitas sumber daya manusia menjadi persoalan yang masih dihadapi oleh UMKM.

Keywords

E-commerce Peluang Tantangan UMKM

Article Details

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